Resene supports foodbank campaign

Resene stores nationwide are accepting donations of cans of food in exchange for paint test pots this month.

The Resene Hunger for Colour food fundraiser gives people a chance to donate food and help vulnerable families by swapping two cans of food for a 60 to 80ml test pot. Resene will accept up to 14 cans of food for seven test pots, with all cans given to Salvation Army foodbanks.

Over the past nine years, this annual fundraiser has helped put more than 300,000 cans on foodbank shelves and seen Resene donate more than $1 million worth of paint.

Salvation Army territorial director of community ministries Jono Bell says this time of year is a challenge for Salvation Army foodbanks, with increased demand when shelves are low in stock post-Christmas.

“Many of our foodbanks find themselves with bare shelves at this time of year and need to re-stock to provide families with food parcels,” he says.

Last year, the Salvation Army provided more than 90,000 food parcels to New Zealanders struggling to put food on the table.

“We are so grateful for the ongoing generosity of ordinary Kiwis shown through Resene Hunger for Colour.”

A Resene spokesperson says the Hunger for Colour campaign is a yearly highlight for craft and community groups, especially the popular rock painting groups, who eagerly anticipate the chance to restock and choose new colours.

“It’s also very popular with renovators as it provides the chance to try out multiple decorating colours for the cost of two food cans. It’s a win-win for everyone involved.”